In the pursuit of ordinary comes the extraordinary
MUJI is an epitome of a simple yet excellent design concept. Ever since its launch in the early 2000s, MUJI has been in the headlines for unfolding a novel idea of minimalism, which is unique to Japanese culture. MUJI means ‘no brand’ in the Japanese language. To put it in simple terms, MUJI is all about eliminating waste, decluttering unnecessary items,