8 Steps To Write a White Paper

White paper is a formal document which is mostly used by marketers and sales people. White paper is used as a powerful tool to market your company’s position and its useful information about products and services in order to generate leads. It requires an extensive research and expert knowledge to write about a company’s profile and to solve a problem.

Mastering the Art of Storytelling

With great storytelling, you will find that your message hits home and you are able to convince your audience that your idea is worth adopting more effectively than ever. And isn’t that what we all want?!

4 Ways to Make Brainstorming Sessions More Constructive

No matter how creative the team is, it is a challenge to come up with good ideas for your next big project or presentation and it requires time. A brainstorming session done correctly is not only good for your business but is also a good mental exercise for you and your team.

What Origami Can Teach UI/UX Designers?

UI design is all about joining small, keenly assembled elements into a full-fledged product. And origami is an art where you create beautiful objects by simply folding a piece of paper in different patterns.

How Ikea Fits Local Tastes in its Designs Globally

How does the company tailor its stores according to each different culture? It sends its representatives on an actual market research which involves going from home to home, understanding the needs, shopping styles and affordability of the consumers.

The Scientific Framework of Storytelling

In the world of marketing today, storytelling has become an important and a universally accepted phenomenon that is said to work wonders. It promises greater influence and greater engagement. But have you ever wondered what is it that makes it so captivating?

A Storytelling Technique: Hypothesis-Driven Design

Hypothesis-Driven Design (HDD) is a product development process which make use of testing and prototyping to validate an idea and hence allows to build powerful, immersive stories with the aim to engage more and more audience.

Lahore – A Hub of Art and Design

Lahore is a city that can rightfully be called the design capital of South Asia. This is reflected from the rich architecture of the city which carry in itself the remarkable influence of all the people who have made Lahore their home through the centuries. .