This means you get only a few minutes to grab the attention of your visitor. But how do you get more time? How do you get reader’s attention? One aspect that is always overlooked by writers is that their content should spark the curiosity of the reader and keep them absorbed. Cluttered and boring text risk losing reader’s attention and bet you don’t want that.
You need to be more creative, informative, and infuse enthusiasm into your words. Emulate the style of your favorite writers and conjure up your passion. Plus, use of more graphic photos and text can breakdown a complex content and turn it into a masterpiece.
In today’s world, pictures speak louder than words. New technologies are being used to imbue words with expressive power of the pictures, which results in graphics slowly taking over the articles. Editors and journalists are going the extra mile to decide the best way to convey their message. Making headway, they’ve finally found that writing extensive text is far from being effective. Presenting information in a format of ‘charticle’ is the best practice to express your thoughts.
So, what is a charticle?
Charticle is a combination of a chart and an article. It combines text, images and graphics and presents information in the form of chart.
The appealing images, charts, and illustrations attract user’s attention in the first place. The additional text only rounds out what you’ve already understood from the pictures. When a topic is dry in nature, it falls to writers to make it interesting with their writing style and a charticle is a way to go!
Unlike a standard article, which uses graphics for added visual appeal, or to communicate more information, the ratio of text to images is inverted in a charticle. If you succeed in finding fascinating snippets of information, you can make a boring piece of text fairly exciting.
The term charticle was first used by financial journalist Peter Brimelow in 1996 as a reference to the article style he put together for Forbes Magazine.
Good content is 50% of a successful infographic.
Bloggers and journalists now express their ideas with a bit of narrative to instigate the content. It just takes few minutes to view visuals, and the scannable text works just like a cherry on top. It reduces convolution and has the power to stand on its own as the content is usually compelling and is certainly worth reading. A story-telling and tantalizing piece of information is requisite to grab the attention of your reader.
In other words, a charticle offers a great opportunity to express your thought in a succinct way.
Charticles work in an incredible way…
With this progressing world, everyone wants to convey their message in a more effective way so their audience remembers. According to recent research, presence of visuals alongside concise text increases the possibility of being seen by more than 34% above people.
Visuals really do boost the content. In longer text articles, reading depth substantially decreases as the story gets longer, however in charticles, readers have slightly higher recall rate because they take in the major part of the story. In short, readers love to read charticles.
Your Viewpoint Gets Through Faster Than Bullet
Charticle is an impeccable opportunity for thought leaders. It allows them to take snapshot of information from the industry’s current issue, highlight it, and offer their unique point of view on the subject. Thus, the readers get informed about the relevant information, and the unique insight leaves an impact on them.
To meet the needs of your audience, sharing visualized data is the most powerful communication mean. Social media visualization is picking up pace and a charticle is an ideal way to present one idea on one page. Plus, its brief text and perfect visualization make it mobile-friendly.
You can get your thought leadership viewpoint quickly through your reader’s mind just at one glace.
Let’s have a look at its pros!
Charticles are easy to produce. You only create a narrative that goes along with the chart so there’s minimal burden on the writer. It is more shareable than a lengthy article and conveys the essential information in just one page.
Whether you want to reach out to new clients or improve your company’s profile, charticle is particularly an effective tool.
Here’s how you make a great charticle!
Charticles work best when you’re discussing a subject that is purely informational in nature. If you want to persuade with prose, charticle is not your thing. Even a graphic can be ‘too much information’ sometimes but with a charticle, you can consolidate information.
In short, a charticle is just like a storytelling graphic with an on-point narrative. By using both chart and narrative together, strengthen the positive aspects of your charticle. Thus, you can create a highly-informative and shareable content.